Functional Foods & Beverages
Austrian Elderberry Juice Launches in Two Harvest Vintages
Christiane's Naturkraft introduces single-origin, first-press elderberry juice sourced from Austrian harvests, position…
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Functional Foods & Beverages
TRIP Calming Drinks Land in Walmart's New Mood & Mind Set
TRIP now holds placement across three Walmart sets as SPINS data shows mood-support beverages growing nearly three time…
Functional Foods & Beverages
Neutonic Hits ~1,000 Walmart Doors in Mood & Mind Set
Neutonic's Walmart rollout debuts a refreshed can design and an exclusive four-pack format priced at $9.96, slotting in…
Functional Foods & Beverages
SANY Nutrition Launches High-Protein Snack Line at Walmart
SANY Nutrition Group brings its Beyond Resilience protein-indulgent snack platform to Walmart stores nationwide, with a…
Functional Foods & Beverages
Blue Shield of California Commits $600K to Food as Medicine Programs
Blue Shield of California's statewide Food as Health initiative opens with a $300,000 anchor investment in Alameda Coun…
Functional Foods & Beverages
Smoothie King Promotes Protein Coffee Smoothie for National Coffee Day
Smoothie King is offering Healthy Rewards members a free 12 oz. Coffee High Protein Almond Mocha Smoothie on September …
Functional Foods & Beverages
True Sea Moss Enters Sparkling Electrolyte Drinks With 4-SKU Launch
True Sea Moss expands beyond sea moss gels with Sparkling Hydration, a clean-label, low-calorie sparkling electrolyte l…
Functional Foods & Beverages
ORBA RTD Popping Boba Launches with 5g Prebiotic Fiber, Monk Fruit
ORBA by BobaVida brings the boba-shop format to retail shelves with a naturally sweetened, prebiotic fiber-fortified RT…
Functional Foods & Beverages
Optimum Nutrition RTD Adds 8g Prebiotic Fiber to 30g Protein
Optimum Nutrition's 30G Ultra-Filtered Milk Protein Shake + Fiber combines dairy-derived protein with prebiotic fiber i…
Functional Foods & Beverages
C4 Energy Launches Beer-Inspired SKU Targeting Sober-Curious Drinkers
Nutrabolt's C4 Energy debuts All Hopped Up, a hop-flavored, alcohol-free energy drink with 200mg caffeine designed for …
Functional Foods & Beverages
VIT A+ Vitamin A Palmitate Clears Commercial-Scale Validation
Particles for Humanity and Hexagon Nutrition have completed process validation for VIT A+, a heat- and storage-stable v…
Functional Foods & Beverages
Bertolli Launches Canola-Olive Blend to Expand Category Reach
Deoleo's new Healthy Blend targets canola oil users with a familiar flavor profile and better-for-you positioning, hitt…